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No.92 The Danger of TV Commercials

Applied Health Journal

Applied Health Journal

Topics of Health and Natural Healing
Issue 92
ISSN: 1525-6359



this month, I am excited to present a unique article on how TV commercials are having a direct impact on forming young children's eating habits that will last a lifetime. I am particularly pleased to present this article, because my daughter wrote this for her Senior Thesis, and even her grade reflected that it was worthy of being published.

Evidently, a lot of what I tried to teach her as a child actually made an impression on her. I particularly found it humorous to read how my "homemade" school lunches caused her some "social discomfort". Until I read this paper, I had NO IDEA! She had never once complained . . . well, at least not loud enough for me to pay any attention. Actually, she probably knew it would not have done any good. I am grateful that as she formed daily eating habits, she learned to accept personal responsibility for her health by making wise food choices. I have to admit, I have never known a young woman to be so careful about which foods and drink she chooses to consume.

Tahlea's article, "The Art Of Persuading and Endangering Young Consumers", is about how television ads influence our children to buy "junk food" products and establish poor eating habits that last a lifetime (as intended by the food manufacturers). Think about it. When was the last time you saw an advertisement for a children's program reflecting "wise" eating choices? It is a rare enough occurrence that I have Never seen one. I am not sure they exist at all.

We hear reports about how the rate of childhood obesity is increasing dramatically, along with Hyperactivity and Attention Deficit Disorder, yet most of us do not give it much consideration. Our lives are hectic, and we teach our children how to "eat on the run". We do not think about the youngest, most impressionable members of our society sitting in front of the television for hours, while they are being influenced by the ads (not just the cartoon or children's show) that manipulate them to ask their parents for the newest sugar-filled, chemical-laden food substance on the market! In other countries, advertising agencies are not allowed to target these innocent, vulnerable minds, yet most American companies do not have the same viewpoint, nor are there any regulations to prevent it.

This two-part article will help parents be more aware of the particular tactics advertisers use to entreat children to want a specific food product. It is important that we, as parents, accept responsibility for training our children – from toddlers up – to choose nutritional foods, and to be aware of the commercials that help form the eating habits and choices that they make. Proper eating habits not only keep the children more physically healthy, but also will calm their mental attitudes, and improve their grades and capacity for learning. As we protect and teach these innocent minds, they will be less likely to grow up allowing their choices to be controlled by the latest junk food ads. They, also, will be less likely to have weight problems and less likely to have health problems.

For your best health...

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