GO Heads Up Contents Explained
Go Heads Up! Superior Nutrients:
All-natural nutrients that focus on three nutritional components to support energy and cognitive function: Essential B-vitamins, Energy Blend, and Neurological Blend.
Provides Acetyl-L-Carnitine (aids optimum brain function/lessens mental decline); Ginkgo Biloba (enhances memory); Bacopin (benefits cognitive ability); DMAE (increases alertness/balances mood); Vinpocetine (increases cerebral circulation to aid memory/concentration); and Huperzine-A (delays mental degeneration).
Replenish the body’s supply of Thiamin, Riboflavin, Niacin, Vitamin B6, Vitamin B12, and Pantothenic Acid.
Choline, an unofficial B-vitamin, is also included to strengthen cognitive function.
These nutrients are quickly depleted by daily stress and are necessary components of physical and mental health.
Includes Green Tea (prevents fatigue); Guarana Seed (increases stamina); Citrus Arantium (restores energy); Kola Nut (maintains endurance/balances mood); and White Willow Bark (increases energy expenditure/supports fat metabolism).
Acetyl L-Carnitine (ALC) - the acetyl derivative of L-Carnitine, is found throughout the central nervous system (CNS). ALC plays a broad role in CNS metabolism as a source of acetyl groups both for the synthesis of acetylcholine (a neurotransmitter which is vital to proper brain function) and for energy-producing reactions. ALC is capable of crossing the blood-brain barrier. Thus, ALC has somewhat different applications to 'regular' L-Carnitine and has found a suitable niche in 'brain food' products.
Ginkgo Biloba - The extract of the Ginkgo leaves contains flavonoid glycosides and terpenoids (ginkgolides, bilobalides) and has been used pharmaceutically. It has many alleged nootropic (smart drug) properties, and is mainly used as memory enhancer and anti-vertigo agent.
Ginkgo extract seems to have three effects on the human body: it improves blood flow (including microcirculation in small capillaries) to most tissues and organs; it protects against oxidative cell damage from free radicals; and it blocks many of the effects of PAF (platelet aggregation, blood clotting) that have been related to the development of a number of cardiovascular, renal, respiratory and CNS (Central Nervous System) disorders.
Dimethylaminoethanol (DMAE), is related to choline and is a biochemical precursor to the neurotransmitter acetylcholine, and found naturally in fishes like sardines and anchovies. It is reported to have nootropic effects.
It is believed that dimethylaminoethanol is methylated to produce choline in the brain. It is known that dimethylaminoethanol is processed by the liver into choline; however, the choline molecule is charged and cannot pass the blood-brain barrier.
Short term studies show an increase in vigilance and alertness, with a positive influence on mood. Long term studies are equivocal. Some showed dimethylaminoethanol to increase the lifespan of animals in which it was tested.
Bacopa monnieri has been used for centuries to help benefit epilepsy, memory capacity, increase concentration, and reduce stress-induced anxiety. It is listed as a nootropic, a drug that enhances cognitive ability.
Famed in Ayurvedic medicine, brahmi has antioxidant properties. It has been reported to reduce oxidation of fats in the blood stream, which is a risk factor for cardiovascular diseases.
Vinpocetine is a derivative of the alkaloid Vincamine. The Vinca minor plant is a creeping root plant which has a long history of use as a traditional tonic to refresh weariness, especially the type associated with advanced age.
Vinpocetine is held to exhibit an activity on neuronal metabolism by favouring the aerobic glycolysis and promoting the redistribution of the blood flow towards ischemic areas. Vinpocetine is also reported to act to increase cerebral circulation and the utilisation of oxygen.
Vinpocetine is commonly used as a "smart drug", as an aid to improving memory, as an aid in activities requiring highly focused attention and concentration such as technical writing or computer operation and to combat the symptoms of senile dementia. Literature suggests Vinpocetine may also act to improve conditions related to insufficient blood flow to the brain including vertigo and Meniere's syndrome, difficulty in sleeping, mood changes and depression.
Huperzine A, is a naturally occurring sesquiterpene alkaloid found in the extracts of the firmoss Huperzia serrata. Recently in clinical trials, it has demonstrated neuroprotective effects. It is currently being investigated as a possible treatment for diseases characterized by neurodegeneration – particularly Alzheimer’s disease.
Huperzine A has attracted the attention of Western medical science. It has been found to be an inhibitor of the enzyme acetylcholinesterase. This is the same mechanism of action of pharmaceutical drugs such as galantamine and donepezil used to treat Alzheimer's disease.
Clinical trials have shown that huperzine A is comparably effective to the drugs currently on the market, and may even be a bit safer in terms of side effects. Currently, the National Institute on Aging is conducting a Phase II clinical trial to evaluate the safety and efficiency of huperzine A in the treatment of Alzheimer's disease in a randomized controlled trial of its effect on cognitive function. Recently, it has been investigated for it's effectiveness against epilepsy in an initial 20-person clinical study by Harvard University neuroscientists examining its worth and side effects in those who are not satisfactorily treated by existing pharmaceuticals.
Guarana is a climbing plant in the Sapindaceae family, native to the Amazon basin. While guarana features large leaves and clusters of flowers, it is best known for its fruit, which is about the size of a coffee berry. Each fruit contains about one seed, which contains approximately three times more caffeine than coffee beans. Caffeine is a stimulant of the central nervous system, cardiac muscle, as well as the respiratory system.
Water extracts of the guarana plant are central nervous system stimulants due to the content of these alkaloids. Studies involving guarana show benefits to cognitive function. In the United States, guarana holds a GRAS-status, i.e. generally regarded as safe.
A university study in Brazil of guarana extract showed a platelet aggregation decrease of up to 37% of control values and a decrease of platelet thromboxane formation from arachidonic acid of up to 78% of control values. This study may be significant to stroke and heart attack risk reduction because when excess thromboxane formation occurs, an arterial blood clot can develop, resulting in a heart attack or ischemic stroke.
A separate 1997 study of guarana's effects on the physical activity of rats showed increased memory retention and physical endurance when compared with a placebo.
Green Tea - There is archaeological evidence that suggests that tea has been consumed for almost 5000 years, with India and China being two of the first countries to cultivate it. Green tea has been used as traditional medicine in areas such as India, China, Japan and Thailand to help everything from controlling bleeding and helping heal wounds to regulating body temperature, blood sugar and promoting digestion.
Citrus aurantium, the name "bitter orange" refers to a citrus tree and its fruit. Many varieties of bitter oranges are used for their essential oil, which is used in perfume and as a flavoring. They are also used in herbal medicine. Bitter orange contains synephrine, a chemical similar to ephedrine, with a stimulant action.
Kola nut - Used mainly for their stimulant and euphoriant qualities, kola nuts have effects similar to other xanthine containing herbs like cocoa, tea, coffee, guarana and yerba maté. However, the effects are distinctively different, producing a stronger state of euphoria and well being. They have stimulant effects on the central nervous system and heart. Animal experiments indicate that kola nuts have analeptic and lipolytic (fat-burning) properties, and stimulate the secretion of gastric juices. Human studies show kola nuts have positive chronotropic and weak diuretic effects. In humans it enhances alertness and physical energy, elevates mood, increases tactile sensitivity, suppresses the appetite and is used in Africa as an aphrodisiac.
Salicin is an anti-inflammatory which is produced from all willow barks. Salicin is closely related chemically to aspirin and has a very similar action in the human body. When consumed, it is metabolized to salicylic acid.
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